Tag Archives: Marketing

Affiliate Marketing Domination – Winning The Affiliate Wars!

Dominating affiliate marketing and becoming a super affiliate isn’t easy – it’s a real jungle out there in the affiliate marketing wars. Every other affiliate is also trying to make the sale – of the same product!

Since we were old enough to go to school, we’ve been pressured to fit in and be like everybody else. But now it’s time to venture out into new territory, be different and learn to be a winning competitor if you hope to succeed in affiliate marketing.

Unless you’re a true Type A personality, this means some radical changes for you – no longer worrying about fitting in, being ok with making people jealous of you, ignoring those who talk behind your back – all necessary qualities in every super-affiliate and most others who want to have successful affiliate marketing businesses online.

And because affiliate marketing really IS a business in it’s own right, first you have to make sure that you have your own website dedicated to your affiliate marketing promotions. This is vital as it allows you to build your own affiliate marketing opt-in lists and an avenue to promote numerous affiliate opportunities and products instead of promoting just one affiliate link at a time – and having to start all over again for the next affiliate promotion you push.

Next up, always avoid using the affiliate marketing promotional materials that are provided by the affiliate manager or merchant. You will find that you make more sales when you create your own material, including free gifts such as e-books and reports. Use the copy and e-mails provided as a basis for your own articles and blog posts, and study them for any great selling points that were missed – those are the type of points to really hammer home and separate yourself from the affiliate marketing wannabes…

While you promote affiliate products in your affiliate marketing promotions, be sure to promote your website and your opt-in list more than you promote anything else. Super affiliates use article marketing, pay per click ads, forum signatures, social bookmarking and other Web 2.0 methods to drive targeted traffic to their affiliate marketing websites and opt-in lists, then promote the specific affiliate products to their opt-in lists and on their websites. Remember – bring the traffic to YOU – THEN send it to them.

Once in a while, offer bonus gifts to those who purchase through your affiliate marketing links. You can create your own gifts, or use private label rights products. Most affiliates don’t do this, however most of the super affiliates do.

Save it for the more expensive affiliate marketing promotions though – it becomes less effective if you are constantly offering bonuses and, worse yet, you can end up like some who no longer get a buying response from their lists unless they offer some heavy-duty bonuses. If you condition your audience to always buying for the bonuses, you’ll see your affiliate marketing results dropping when you don’t have new bonuses for them.

Another powerful affiliate marketing tactic is to host teleseminars to promote affiliate products. Your teleseminars MUST give your listeners useful information that they can use – and must be on a topic related to the affiliate product you’re promoting. Don’t make the bulk of the call a sales pitch – not only will they hang up, but they’ll avoid your calls in future.

Give them good solid information, either on your own or through an interview, for 55 minutes of a 1-hour call, then use that last five minutes to direct them to the affiliate offer on YOUR affiliate marketing website. Get their opt-in and then funnel them through to the merchant’s salespage – and watch the nice bump you get in your affiliate marketing commissions!

If most of your affiliate marketing activities are in the same niche, write and submit articles on a regular basis. Get your name out there and become a recognized expert in your niche. Also make it a point to actively participate in related forums and newsgroups – always with a link to your site in your signature. As your name recognition and credibility grow, so will the profits you’re raking in from your affiliate marketing efforts!

In summary, always strive to do things just a bit differently to stand out from the rest of the affiliate marketing crowd, but don’t ignore any of the proven marketing methods just because other affiliates are using them. Use EVERY affiliate marketing strategy you can – just be sure to ALWAYS put your own spin on them!

Super affiliate Doug Champigny is a recognized master at combining Web 2.0 techniques with traditional affiliate marketing tactics to stay on the JV leaderboards. To help other affiliates succeed, Doug also publishes the Affiliate Marketing Blog.

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Affiliate Marketing Pt 3. Different Types of Affiliate Marketing

Affiliate marketing programs have become very popular today and there are many different types of programmes out there, this gives you, the affiliate a great deal of choice in direction. Why are they now so popular? You will find that there are a number of reasons. The most probable reason, however, is possibly the fact that the benefits of affiliate marketing have become much clearer to many people who are looking at ways of earning money online.

In today’s economy, both merchants and affiliates have found that affiliate marketing can be very beneficial for both of them. For the merchant, affiliate marketing offers them the chance to advertise their products at a much lower cost. On the other hand, for the affiliate, marketing the products of merchants has become an easy way of earning profits online by doing what they like most, and that is being creative while working from home.

Over the past few years, the popularity of affiliate marketing has taken on a life of its own, and also, people’s outlook about it has changed a great deal. Affiliate marketing is no longer considered as an alternative method for a merchant to advertise his or her products, or as a source of additional income for the affiliates. Merchants and affiliates alike now consider affiliate marketing as a main source of profit and revenue.

The question which should now be on your mind is, what type of affiliate marketing is going to work best for me? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

There are a number of different types and or classes of affiliate marketing for you to consider, and the number really depends on how we classify them. The most basic affiliate marketing programs, however, fall under two categories: these are, pay-per-click (PPC), and pay-per-performance (PPP).

Pay Per Click (PPC)

PPC is probably the most popular type of affiliate marketing for those affiliates who have small websites, and is most likely the easiest way for them to earn money. With this affiliate marketing type, the merchant will pay the affiliate whenever a visitor is referred to his site, and then clicks on any of the merchants links, banners or text ads. The affiliate then gets paid a certain amount, whether the visitor he referred makes a purchase or not from the merchant’s site. However, typical fees for PPC affiliate programs are quite small, these usually wont exceed a dollar for every click. So with this method you really do require a great deal of targeted traffic.

Pay Per Performance (PPP)

PPP affiliate marketing has to be one of the most popular merchant programmes and is also the most lucrative type for the affiliates. With this type of affiliate program, the merchant will only pay the affiliate when his referral translates into an action, that is, whenever the visitor he has referred actually makes a purchase from the merchant’s site or when that visitor becomes a lead. This equates to a great saving for the merchant. This type therefore, becomes the most lucrative type for the dedicated and hard working affiliate, commissions in PPP affiliate marketing usually come in at around 15{a2441f3a6f95edec72fdb377369aedc564a01ffa93a6bb5cab433cef6911c090} to 20{a2441f3a6f95edec72fdb377369aedc564a01ffa93a6bb5cab433cef6911c090} of the actual product sales.

Pay-per-performance affiliate marketing can also be classified into two other popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Sale (PPS)

With the pay-per-sale type of affiliate marketing, the merchant will pay the affiliate a small fee whenever the visitor he or she has referred to the merchant’s site makes a purchase from the site. Affiliates are very often paid on a commission basis, however some merchants opt for paying a fixed fee. No matter what type of fee is paid, it is usually always higher than the fee paid to affiliates using a pay-per-click affiliate program.

Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is just a variation of the PPS type, this type is often used by insurance and finance companies and companies who rely on leads for their company to grow. Using this type of affiliate marketing, the affiliate will get paid whenever the visitor he or she referred to the merchant’s site completes an application form or a similar form related to the business of the company. The payment structure for this type of affiliate marketing is based on a fixed rate which is approximate to that of the fixed fee in the PPS type.

Apart from these specific types of affiliate marketing, there are still many other affiliate marketing types in existence. If the classification is based on the depth of the affiliate network, we can classify it as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing which pays the affiliate each time the customer he has referred makes a purchase from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on different levels or tiers in an affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he or she has referred to the merchant. All the affiliate marketing types I have previously mentioned (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he or she has referred to the merchant’s site, but also on all traffic and or sales referred by the other affiliates who joined the affiliate program through his or her recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

Residual Income Affiliate Marketing

With residual income affiliate marketing, the affiliate will get paid, not only once for every customer he or she has referred to the merchant’s site. The affiliate will also be paid whenever the customer he or she has referred returns to the site and purchase another product. Payment for this type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types will really work differently for merchants and affiliates alike, and each of them will usually have their own list of benefits. Which type of affiliate marketing is going to work best for you? I really cant answer that for you. It is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

In part 4 of this series of articles I will discuss the 5 most important things you need to be a success in affiliate marketing.

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Importance of Establishing a Marketing Management Plan

Marketing management involves determining the best online marketing strategies for the business. It also involves creating a strategic plan to implement advertisements and methods for tracking results.

Putting together a marketing management system is one of the most vital aspects of operating a business. It’s even more vital when managing an Internet business. Online marketing requires utilizing multiple strategies that are interconnected. The only way to stay on track is with a solid plan.

The methods required to establish a system depend upon the types of services and goods offered by the company. Entrepreneurs and small business owners won’t require the intricate systems used by Fortune 500 companies.

Creating a marketing plan is a multi-step process that necessitates conducting market research and product planning. Market research supplies insights about consumers and their buying habits, as well as their interest in the goods and services the company offers.

Data collected from market research helps owners figure out if consumers will embrace their product line. It also supplies valuable insights about competitors. Analyzing market trends can help business owners figure out which kind of marketing strategies will reach their demographic market, along with helping to determine product prices.

Owners need to spend time learning about the different kinds of online advertising methods and how to get the most from them. Companies that sell products online have more opportunities to have direct contact with consumers that those that only use traditional means of advertising. These methods are limited to direct marketing, print publications, and television and radio ads.

Web marketing encompasses websites, blogs, online videos, podcasts, mobile marketing, and social media marketing, to name a few. When these methods are combined they become a powerful marketing arsenal that can improve sales revenue and strengthen brand recognition.

Due to the multiple facets of Web marketing it is imperative to obtain adequate training. Owners that are just starting out often find it beneficial to hire a marketing consultant. Professionals can offer guidance regarding which strategies will offer the highest rate of conversion; help setup a marketing management system; and provide training to staff members.

When performed correctly, Web marketing provides benefits that can increase sales revenue. Acquiring top positions at the major search engines ought to be a main priority for owners that want to strengthen their online presence.

To achieve this goal requires spending time becoming educated about search engine optimization and Internet advertising methods. Having content indexed in the top ten slots at the major search providers can yield a big spike in targeted traffic. Having exceptional sales copy on Web pages can help to convert visitors into customers.

For these reasons, it is imperative to create a marketing management plan to capitalize on every strategy that benefits your company. One of the most important considerations of the plan is learning how to connect internal and external content using link building methods.

Link building is a very important facet of Web marketing. The process involves acquiring backlinks from quality websites. This is accomplished through multiple channels such as article marketing, online video and podcast marketing, social networking, blog commenting, and local search.

Setting up a marketing management plan helps owners have a better understanding of their demographic market. Marketing plans are help owners evaluate potential return on investment and develop link building techniques to maximize online visibility.

Learn more about the advantages of marketing management from Simon Volkov, founder of Online Marketing DNA. OMDNA offers unique marketing packages and Internet marketing coaching to owners ready to expand their online footprint. Get started today at www.OnlineMarketingDNA.com.